The scope and practice of Greenwashing has shot up in the past decade due to the recent rise of environmentally-conscious businesses and ethically-made products. Unethical businesses are using it as a marketing strategy to stay relevant, or rather- trendy.
For you and I, falling prey to Greenwashing can often stem from not knowing what sustainability actually is. To know that people's eco-conscious intentions are taken advantage of doesn't sit well with us- so we decided to step in and help.
Sufferers of the I-have-nothing-to-wear syndrome, bad shoppers, anxious dressers, people who pick out the same 3 clothing items to wear and those who are not passionate about putting OOTDs together everyday- your life is about to get a whole lot better!