A look into how we make better choices - every step of the journey.
Thoughtful Materials
We start with better fabrics - the kind that feel good and do good. Every material we use is selected for its low environmental impact, natural origin, and long-term durability.
From organic cotton to bamboo, TENCEL™ Modal to hemp - we choose fibres that tread lighter on the planet, from seed to skin.
Closed Loop Dyeing
Our pieces are dyed in small batches, using Oeko Tex**-certified dyes** that are free from harmful chemicals and heavy metals. We work in a closed-loop dyeing system, which means that the water used is collected, cleaned, and reused and the rest is safely neutralised before disposal.
It takes more time. But it’s safer for our team, your skin, and the ecosystems around us.
1 purchase = 1 tree
In partnership with Mukul Madhav Foundation, a portion of every sale we make goes into a dedicated fund to support our 1 purchase = 1 tree initiative in Panawdi, Pune.
Learn more about our initiativeLearn More About Our Dyeing Process
How does our closed loop system work?
Our closed-loop system is designed to reuse water and reduce waste.
After dyeing, the used water is collected and treated instead of being discarded.
Here’s how it works:
- Used dye water is collected in large tanks (up to 50,000 litres).
- It’s transported to a specialised treatment facility in Karipudur, Tamil Nadu.
- The water is cleaned through reverse osmosis and returned to us, ready to be reused for future batches.
It’s slower than the conventional way but it saves water, protects ecosystems, and keeps our process truly circular.
What does Oeko-Tex certification means?
We dye all our garments using Oeko-Tex certified, azo-free dyes which means:
- No toxic or carcinogenic chemicals
- Safer for workers, and gentle on sensitive skin
- No harmful waste released into the environment