We don’t just preach sustainability, we ensure it.
We proudly partner with Mukul Madhav Foundation to support 150+ families, and have planted 1500 trees so far under our tree plantation initiative.
Come find out what it’s all about
Scitech Park, Pune has formed a committee at Panawadi village consisting of members from Gram Panchayat, FPO and villagers. This committee is responsible for taking care of the plantation at Panawadi village on a daily basis.
Why tree plantation?
Cause like, what’s better than tree plantation to save the planet right?
Haha we wish! But really, there’s so much more to it.
Our goal? A holistically sustainable ecosystem that supports all our stakeholders.
Not only does our tree planting initiative conserve biodiversity in one of the most forest heavy regions of India - the Western Ghats, but also helps stimulate the rural economy and promote localisation. It allows the locals of Panawadi to contribute to our mission in their own way. Not to mention, supporting the livelihoods of those in need
How will you hold us accountable, you ask?
Yes, it can be tough to know. That’s why Scitech park (our tree plantation partner), has formed a committee consisting of members from the local government - the Gram Panchayat, to oversee our plantation initiative on a regular basis. This includes visits from a horticulturist that advises the villagers on optimal tree planting methods and guides them on innovative ways to sow new varieties of saplings.
The End Goal
While our 1 tree = 1 purchase initiative is just a start, we also strive to help achieve long term climate goals. While carbon offsetting is just one part of our story, we’re also focused on practices that eliminate the need to offset carbon altogether - like using non toxic dyes, innovative fabrics with less labour intensive production cycles, fair trade towards our workers and a circularity commitment that reduces our environmental impact in every way. We’re aware these may sound like too many heavy words right now, but we’re proud to be a business that walks the talk. To keep up with us more regularly, follow us here!Here’s it all summed for you in our Tree Plantation Report.