Where earlier businesses were all about production, consumption and profit, the implementation of the 17 Sustainable Development Goals (SDGs) laid down by the United Nations, has integrated CSR with sustainability and human resources. To achieve a more sustainable future for all, the SDGs act as a guided framework to define our vision and work towards a better future. 

Our business model aims to deliver sustainability at every level of the supply chain and implement the different SDGs starting from sourcing raw materials to distribution of the final product. We have committed to channelize our immediate focus on the following SDGs - 

SDG 3 (Good Health & Well-being) - Our production process avoids the use of harmful chemicals and toxic dyes, ensuring safe and healthy working conditions for our workers

SDG 6 (Clean Water & Sanitation) - To make sure that our process have a minimal water footprint, we only use fabrics that are naturally less water intensive in their growth and harvesting, additionally our 100% natural dyeing process minimises toxic waste released into our water bodies

SDG 8 (Decent Work & Economic Growth) - From procuring of raw materials to our finished products, we provide secure jobs to all our garment workers with fair wages, so they can be economically self-sufficient 

SDG 12 (Responsible Consumption and Production) - We are committed to producing only in capsule collections with fibres whose cultivation does not demand the use of excess natural resources as well as reduces wastage

SDG 13 (Climate Action) - We have adopted processes like ethical sourcing, natural dyeing, sustainable fashion, eco-friendly clothing, organically-made clothing, eco-friendly packaging, and waste upcycling that ensure a positive impact on the climate

SDG 15 (Life on Land) - To promote afforestation, we plant a tree with every purchase made, keeping terrestrial ecosystems in balance and harmony