Author - Rhea Malve
Bag charms are small accessories - chains, keychains, or trinkets they attached to bag handles for a personalised, customisable look, and they've become one of the easiest ways to refresh an outfit without buying anything new.
The trend matters for sustainable fashion because one charm can transform multiple bag looks, cutting down on unnecessary purchases. It's also why DIY and upcycled charms are gaining popularity over fast-fashion add-ons. Pair one with One Less' handwoven raffia totes for an easy, personal styling upgrade.
Style Your Tote, Your Way
One Less' Raffia Totes and the One Less x Akiiko tote set are perfect canvases for charms, scarves, or keychains.
Shop Tote Bags →
Why Bag Charms Are Trending
Bag Charm Obsession:
- Gen-Z is driving sustainable accessories:
- Pinterest search for 'sustainable bag charms' up 156% YoY
- TikTok #BagCharms has 4.2B views (majority eco-conscious creators)
- Instagram Reels showing minimal accessory styling growing 340%
67% of Gen-Z shoppers prioritize sustainable materials over brand names
Why? Because small accessories are the easiest entry point to sustainable fashion. One charm can transform 5+ bag looks without buying new bags. Maximum style, minimum waste.
Celebrity-Inspired and Social Media-Approved: The New Eco-Chic Movement
The comeback of bag charms can be credited to the influence of celebrities like Dua Lipa, Gigi Hadid, and the Olsen twins. These fashion icons have embraced the trend and given it their seal of approval.
According to Barbara Janeczek, Lyst’s curation manager, “Bag charms are experiencing a cultural moment that goes far beyond simple accessorising. Right now, they represent a perfect storm of personal expression, micro-luxury, and social media-driven trend-making.
DIY or Designer: How to Nail the Bag Charm Trend Sustainably
One key aspect of this trend is how bag handles play a major role in elevating your bag’s overall look. You can wrap a scarf around the handle, drape a chain across it (which is perfect for adding even more charms), or attach keychains to the base. Some people enjoy perfectly matching their accessories to their bag’s colour scheme, coordinating every little detail, including the metal hardware. Others prefer to mix things up, choosing pieces that reflect their personality and individuality, regardless of colour.
If you’re opting for luxurious designer keychains or taking the DIY route to create your own sustainable bag charms, there’s no right or wrong way to accessorize. The key is making it your own, adding a personal flair that reflects your unique style. The best part? You’re not just following a trend; you’re embracing a sustainable, personalized approach to fashion that aligns with your values. By reusing or upcycling old accessories, you’re giving your bag a new life while keeping things eco-friendly.
No matter your style, we’ve got the perfect tote bags to kickstart your accessorizing journey. Choose from our Raffia Totes, available in two sizes, or our exclusive One Less x Akiiko tote, which comes in a set with a cap and is not sold separately.
Happy accessorising!
Frequently asked Question
1. What materials make the most sustainable bag charms?
Upcycled fabric, natural fibres, recycled metal, and repurposed trinkets are the most eco-friendly options compared to new plastic charms.
2. Can I make my own bag charms at home?
Yes, old scarves, beads, or keepsakes can easily be turned into charms, making it a low-cost, zero-waste styling option.
3. Do bag charms work on all bag types?
Most totes, crossbodies, and structured bags have a handle or zipper pull charms can attach to.
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