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Why Conscious Consumers Are Choosing Organic Cotton

In a world where every purchase has a ripple effect, today’s shoppers are no longer just looking for a good fit or the latest trend. They’re searching for something deeper-something that aligns wit...

The Benefits of Wearing Bamboo Socks for Sensitive Skin

If you struggle with sensitive skin, even something as simple as wearing socks can lead to irritation, rashes, or discomfort, especially in India's hot and humid climate. That’s where bamboo socks ...

Seasonal Guide: Trends to Watch out for SS25

Spring 2025 Fashion Trends You Can Wear Right Now Author: Rhea Malve If there’s one season transition we Indians love, it has to be spring. The perfect weather where the chill is barely lingering...

Layering 101: How to Wear Your Sustainable One Less Hoodies and Sweats All Year Round

Author: Rhea Malve What is that one casual clothing item you can also wear outside and style it up like your coolest outfits? We’ll go first: hoodies. And to make it even better, let’s throw in swe...

5 Reasons Why Raffia Tote Bags Make the Perfect Gift

Raffia is currently having its moment in the fashion world. If you didn't already know, it's a sustainable material derived from the leaves of the raffia palm and a natural fibre known for its dura...

What is greenwashing? And why does it matter?

Sustainability has quickly shifted from a niche, yet necessary concept to a mainstream movement. As consumers become more aware of the environmental and social impact of their purchases, brands acr...