Two artisans crocheting raffia bags together

Our social causes

Every bag has a maker.

Our raffia bags, hats and keychains are crocheted by hand in Agra, Uttar Pradesh. And every order plants a fruit tree just outside Pune.

Shop raffiaMeet the makers

One Less

Everyday organic clothing, made in India

We are a homegrown Indian label making the clothes you reach for every day, in organic cotton, TENCEL™ Modal and hemp-bamboo. Our raffia bags are crocheted by hand in Agra, one stitch at a time.

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Pieces people come back for

OG Be Kind Cap
Quick add

Organic cotton

OG Be Kind Cap

₹1,049

5.0 (1)

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Raffia

Raffia

Totes, hats and the Flora bag. Handwoven in Agra.
Socks

Socks

Bamboo socks. The pair people come back for.
Snooze Club

Snooze Club

TENCEL™ Modal sleepwear. Cool all night.
Tank tops

Tank tops

Light, easy and made for warm days.

Personalised raffia

Make it yours. Stitch by stitch.

Pick the thread for its smiley, stitch your initials on the back and hang a keychain or two. The bag changes as you choose, so you see exactly what you're getting.

  1. 01Choose the smiley's threadCoal, Dusty pink, Sun, Green or Snow
  2. 02Add your initialsUp to two letters, embroidered on the back
  3. 03Hang a keychain or twoHandmade raffia, clipped to the handle
Design your toteFrom ₹1,870

In good company

  • UN SDG Partnership
  • Mukul Madhav Foundation
  • Akiiko
  • Dhora
  • Vogue India
  • Homegrown

Rest | The Snooze Club

Rest is productive. Unfortunately.

TENCEL™ Modal sets that stay cool all night. Available in Midnight Drift, Evening Muse and Quiet Dawn.

Shop sleepwearMen | Women | Eye masks
Rest is productive.

Gifting

Find a gift
in thirty seconds.

Tell us the occasion and roughly what you’d like to spend. We’ll suggest a few things and wrap them for you.

Raffia Mini Tote Bag
Raffia Mini Tote Bag ₹1,445
Women's TENCEL Modal T-Shirt & Pyjama Sleepwear Set
Women's TENCEL Modal T-Shirt & Pyjama Sleepwear Set ₹4,200
Bamboo Socks - Ankle Length
Bamboo Socks - Ankle Length ₹300

The film

Panawadi Tree Plantation

Planting fruit trees with farmers in Panawadi village, near Pune.

Start with the material

Designed fabric first.

All fabrics →
Organic cotton

Organic cotton

Spun from GOTS-certified yarn, Tiruppur

Tees | Sweats | Caps
TENCEL™ Modal

TENCEL™ Modal

Snooze Club sleepwear

Sets | Eye masks
Hemp-bamboo

Hemp-bamboo

55% hemp, 45% bamboo, woven in Gujarat

SS25 garments
Bamboo

Bamboo

Socks, made in Pune

Ankle | Crew
Raffia

Raffia

Handcrafted in Agra

Totes | Hats | Keychains

Sustainability isn’t our aesthetic. It’s part of how we make things.

From people who wear it

Worn on repeat.

★★★★★
“The only socks I wanna wear.”
Sweta D. | Bamboo Socks | Mumbai
★★★★★
“Everything you need in a tee. Oversized or slim.”
Harshil K. | Organic Cotton Tee | Bengaluru
★★★★★
“Worth every rupee. And the packaging is lovely.”
Heena V. | Raffia Tote | Delhi
  • Ships in 1–4 days, with tracking
  • 30 days to swap sizes
  • Pay by UPI, card or EMI
  • Dyed using AZO-free dyes
  • A share of every sale plants fruit trees