Author: Saloni Dahanukar
From bamboo socks, to shoes made out of mushrooms, it doesn’t come as a surprise that organic fashion is on the rise. From ethically sourced organic cotton, through to the discontinuation of microplastics in buttons, zips and chains, fashion and beauty brands are becoming more and more eco conscious everyday - And mind you, PETA is taking notes.
The organisation just came out with a list of sustainable fashion brands that are championing clean fashion and we couldn't be more excited.
The organic and vegan fashion revolution continues to inspire more and more people everyday and PETA’s most recent fashion awards celebrate this, by recognising those who help you shop with a conscience.
Let’s take a look at the top 3 brands that stood out to us:
ALLKIND
Allkind Vegan launched in 2020 with a clear ethos to offer beautiful and desirable, non-animal origin vegan footwear.
They use an array of sustainable alternatives to traditional leather options such as Microfibers, PU, PL, Cotton, Natural or Recycled Rubber and upcycled materials. More so, their shoeboxes and even their business cards are made from recycled t-shirts. With a goal of producing everyday classics with any compromise, the brand has gained a strong credibility as one of the finest luxury vegan offerings in the industry. They have partnered with Ecologi on rainforest protection, renewable energy and major tree planting programmes and also donate 5% of their profits to causes they believe in.
GANNI
Cult sustainable brand Ganni, based in Copenhagen has been making headlines for quite some time. Gaining applause for their latest capsule collection, the brand is making big moves in pioneering the usage of wine grapes to produce vegan leather. To help them navigate the ever-evolving landscape of sustainability, they have appointed an external responsibility board to support them in becoming the most responsible version of themselves. The brand is also an advocate of social matters like The Black Lives Matter movement and champion gender diversity in every way they can.
NIKE
Sneaker powerhouse Nike gained a major momentum in PETA’s list for their sustainability efforts as a result of their collaboration with Ananas Anam on a vegan trainer collection. Nike’s ‘Happy Pineapple Sneaker Collection’ includes some of the brand's most iconic pieces like the Air Force ones. Animal free pineapple based fabric has been used on this collection, along with some elements of the shoes made with materials such as wasted cork. Piñatex ‘leather’ is made using pineapple leaves and promises to have 95% renewable resources and enhanced material performance. The brand claims to be the most sustainable plant-based leather alternative on the market today.
PETA’s fashion awards are slowly becoming a benchmark that most big fashion houses are aspiring to reach. Slowly but steadily, luxury fashion is also taking the organic route, and converting its mass set of followers into sustainable and eco conscious shoppers who believe that clothes could look equally beautiful made from bamboo or hemp.
It's no secret that our fashion choices are damaging the planet. The fashion industry is one of the greatest global polluters and we are happy to see structural changes like these, becoming mainstream.
Here’s to more bamboo socks, plastic free toothbrushes and sustainable clothing choices becoming our best friends.