sustainable

Cherry Red Is the New ‘It Girl’ Colour– Here Are 4 Ways to Add It to Your Sustainable Fashion Wardrobe

sustainable fashion
Author: Rhea Malve
PSA: There’s a new pop of colour for your autumn wardrobe. Cherry red is the “it” shade of the season. This vivid shade is the perfect addition to any neutral outfit, adding a layer of brightness to the darker-toned palettes of this warm, cosy season.
The fashion gurus at Vogue swear by this tried-and-true styling trick which requires making one item of your otherwise simple outfit, a bright colour to stand out. The colour of choice? - You guessed it- red, but to be specific, it's a shade somewhere between scarlet and crimson, or what the internet wants to call “Cherry Red.”
The new statement colour made a major splash at New York Fashion Week for Autumn/Winter 2023-2024, with sustainable fashion brands showcasing it across their collections. Off the runway, celebrities too, are seen hopping on the bandwagon. Whether it’s Taylor Swift’s iconic red lips or Dua Lipa’s striking cherry red hair, this shade is everywhere. Even Hailey Bieber gave her signature glazed nails a break to embrace this moment!
While bold, cherry red is surprisingly easy to style and blend with the season's usual darker, moodier tones. Here are four ways you can incorporate this iconic colour into your conscious wardrobe and eco-friendly style:

Sustainable Wardrobe Must-Haves

Elevate your everyday staples with a few elements of this bold shade. A trendy option is to pair graphic t-shirts with boxer shorts or even our sustainable cotton sweatpants; the key is to ensure using the “one red-item” trick mentioned above. While this outfit option is perfect for a laid-back vibe, adding a classic sweatshirt or a jacket in red as a layering element can create a more polished look.

Add a Bold Touch with your Conscious Accessories

Accessories are a fantastic way to integrate cherry red into your look without overwhelming your outfit. Consider hats or caps that add an edgy character to your ensemble. Cherry red tote bags are another option, providing practicality while also serving as fashionable statement pieces. These sustainable accessories can easily enhance most of your outfits, whether you’re heading to brunch with friends or running errands.

Add this Radiant Colour to Your Eco-Friendly Beauty Routine

The colour is not limited to sustainable clothing and accessories. One of the simplest ways to embrace this trend is by opting for classic fiery red lips. If you prefer a more minimal makeup look, consider using a cool-toned red blush for flushed cheeks. One of the biggest reasons this colour is now a hit is the viral “cherry-red nails,” which are very popular among young women.
Thanks to Dua Lipa's latest makeover, hairstylists everywhere have something exciting to look forward to! Warmer shades, like perhaps “spiced cherry,” can refresh your hair colour while adding warmth for the cosy season. Or, if you're feeling bold, opt for cherry red highlights to make a statement.

Step Up Your Footwear Game

Finally, don’t overlook the power of footwear in completing your crimson ensemble. A pair of vibrant red shoes is all you need to make heads turn. Sneakers from the Puma Palermo line, Adidas Gazelles, or Sambas are perfect for achieving the trending fem-street style. For a more elegant look, you can also opt for a cute pair of red ballet flats or Mary Janes.
Discover how you can sustainably incorporate One Less into your eco-friendly cherry-red style by exploring our curated collection online.

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