It’s 2022, a wave of slow fashion has hit the current generation, and how. As consumers educate themselves and grow more conscious about their purchases, they can no longer be fooled by cheap, bad quality fashion produced unethically and unsustainably.
Right in the midst of this sustainability storm is a new entrant- Bamboo, the future of sustainable fashion.
Cotton, along with synthetics like polyester and rayon have been the holy grail of fashion production for the longest time. For mere convenience and economic reasons, brands have stayed oblivious to the harmful effect these fabrics leave behind even after the end of their life cycle. However, the game is changing and players are looking for planet-friendly alternatives. This is where bamboo comes in.
We don’t know about you, but clothing made from plants screams 'Future of Fashion' to us. Since modern technology has made possible the production of yarn and fabric from the pulp of bamboo grass, eco-friendly bamboo is everywhere. Socks, shirts, jackets, activewear, you name it- the versatile bamboo fabric is being used across sustainable fashion and lifestyle product lines.
The reason why bamboo is better than any other conventional crop like cotton is mainly that it is a regenerative crop that is abundantly grown in Asian countries, meaning that it is easily renewable and can be replenished at a fast rate.
If you still think it’s too good to be true (we did too), we are here to tell you why bamboo is a breakthrough for sustainable and eco-friendly clothing:
- Requires ⅓ lesser water
- Self-regenerates from its own roots
- No fertilizers/ pesticides are required for the crop
- No machinery or irrigation required
- Contributes to restoring the soil and protecting it from erosion
- Absorbs 5 times more carbon and produces 35 times more oxygen, replenishing the soil quality
- 100% biodegradable
- An increase in bamboo production gives rise to more photosynthesis, thus helping eliminate greenhouse gases
- Bamboo planting can slow deforestation, providing an alternative source of timber for the construction industry and cellulose fibre for the textile industry
Now that you know why we are obsessed with this eco-friendly fabric, make sure to give it a shot! At One Less, our bamboo socks are breathable, sweat-absorbent, hypoallergenic and unbelievably soft. We produce them ethically in four colours and plant a tree for every pair purchased. Start your sustainable fashion journey today!
Author: Mahima Hazarika