It's no secret that there has been a significant rise in eco-awareness and conscious consumerism due to the pandemic. A majority of this credit goes to sustainable fashion influencers on social media, who are tirelessly working to spread awareness about fast fashion, sustainable and eco-friendly clothing, ethical fashion, garment worker rights, and much more. These influencers play a crucial role in educating consumers and promoting a shift towards a more responsible and sustainable approach to fashion.
Here are some slow fashion pages for you to follow on Instagram to stay up-to-date on everything happening on the good side of the fashion industry. We’ve collated a mix of infographic pages, trendy fashion reel makers to proud outfit repeaters!
1. @aditimayer
Aditi Mayer is a sustainability activist, fashion blogger, photojournalist and a passionate advocate for social and environmental justice. Her page and blog explores the fashion world through an intersectional perspective and aims to encourage an unlearning of deep-rooted colonial exploitation and unsustainable practices. Not only is her page aesthetically soothing to the eye because it gives you a look at fashion through nature, but is also a helpful platform for understanding how and why fast fashion operates and what the available alternatives are.
2. @anya.gupta
Anya Gupta is a fashion and sustainability enthusiast whose page can be summed up as “fashion meets nature” because of the abundant greenery featured in her work. As one of the leading eco-friendly fashion bloggers, she is passionate about slow and sustainable fashion, creating content that promotes local Indian brands offering eco-friendly alternatives to everyday essentials. Her content is incredibly valuable for anyone looking to build a sustainable wardrobe that is both kind to the people and the planet for the long run!
3. @ssustainably_
Italian youth activist Gaia Ratazzi is known for her exceptionally informative and creative graphics on Instagram that aim to raise awareness about the negative side of the fashion industry. She encourages her followers to demand transparency and accountability from fast fashion giants through educational content, while providing sustainable fashion alternatives in a fun and easy-to-grasp way.
4. @ajabarber
Aja Barber is an ardent feminist, writer, consultant, and advocate for sustainable fashion. As a leading voice in the sustainable fashion blog space, she is known for her bold statements on social media, calling out fast fashion brands that treat their garment workers unfairly. Aja’s work in the fashion industry focuses on addressing critical issues such as privilege, wealth inequality, social injustice, racism, and colonialism. With minimal graphics and powerful slogans, Aja consistently generates both positive comments and criticism, making her sustainable fashion blog an essential platform for learning and sparking meaningful conversations.
5. @acteevism
Megan McSherry is a young and passionate advocate for sustainable and ethical fashion, striving for "imperfect sustainability." As one of the top eco-friendly fashion bloggers, she uses fun upcycling reels, informative graphics, and sustainable #ootd posts to encourage her followers to reduce consumption and opt for eco-friendly alternatives whenever possible. Her page also features creative guides to sustainable fashion, promoting businesses that are circular, ethical, and practice sustainable production. Additionally, Megan shares simple yet impactful tips and tricks for building a sustainable wardrobe, making her one of the most inspiring eco-friendly fashion bloggers to follow.
Author: Mahima Hazarika
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