Author - Rhea Malve
Bag charms are small accessories - chains, keychains, or trinkets attached to bag handles for a personalised, customisable look. They've become one of the easiest ways to refresh an outfit without buying anything new.
The trend matters for sustainable fashion because one charm can transform multiple bag looks, cutting down on unnecessary purchases. It's also why DIY and upcycled charms are gaining popularity over fast-fashion add-ons. Pair one with One Less' handwoven raffia totes for an easy, personal styling upgrade.
Style Your Tote, Your Way
One Less' Raffia Totes and the One Less x Akiiko tote set are perfect canvases for charms, scarves, or keychains. Shop Tote Bags →
Why Bag Charms Are Trending
Bag charms have become one of the easiest entry points into sustainable accessorising - a small, low-cost way to update a look without buying a new bag. Their rise has been driven largely by younger shoppers looking for personal, low-waste styling choices over constant new purchases.
Celebrity-Inspired and Social Media-Approved
The comeback of bag charms has been credited in part to celebrities like Dua Lipa, Gigi Hadid, and the Olsen twins embracing the trend. As Lyst's curation manager Barbara Janeczek put it in comments to Harper's Bazaar, bag charms represent personal expression, micro-luxury, and social-media-driven trend-making all at once.
DIY or Designer: How to Nail the Trend Sustainably
Bag handles play a major role in elevating a bag's overall look. Wrap a scarf around the handle, drape a chain across it, or attach keychains at the base. Some people match accessories precisely to their bag's colour scheme; others mix and match for personality. Either way works.
If you're opting for designer keychains or taking the DIY route, there's no right or wrong way to accessorise. By reusing or upcycling old accessories, you give your bag a new life while keeping things eco-friendly.
Choose from our Raffia Totes, available in two sizes, or our exclusive One Less x Akiiko tote, which comes as a set with a cap and isn't sold separately.
FAQs
What materials make the most sustainable bag charms?
Upcycled fabric, natural fibres, recycled metal, and repurposed trinkets, all more eco-friendly than new plastic charms.
Can I make my own bag charms at home?
Yes, old scarves, beads, or keepsakes can easily become charms, making it a low-cost, zero-waste styling option.
Do bag charms work on all bag types?
Most totes, crossbodies, and structured bags have a handle or zipper pull that charms can attach to.
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