Author: Saloni Dahanukar

The fashion industry is changing and how. One could say, we are at the peak of fashion’s sustainable revolution, which is based around terms like net positive carbon footprints, eco-friendly swaps, organic fabrics, conscious design and gender fluidity. With big fashion houses making bold moves like cutting fur, using deadstock to create runaway collections or moving to sustainable packaging, the industry is being challenged to do better everyday. But at the core of it all, it really boils down to who the industry serves. And that’s you! 

Keeping a track on what you consume, and how meaningfully you consume it will not only help keep the sustainable fashion torch burning, but also nudge brands to consciously make changes to their production practices, supply chains and advertising techniques. 

So, are you finally feeling ready to cut back on your carbon footprint and make better fashion choices? Well, you’re in luck because this list of 5 easy steps help you to switch to sustainable fashion without getting out of your comfort zone. 

Let’s dive in

Pay attention to the label

Around 2 years ago when I first started making sustainable choices, I made it a habit to always check the label on every piece of clothing I bought. If it was a synthetic fabric, the piece didn't belong in my wardrobe (unless it was long wear and reusable for years). Fabrics such as nylon, rayon, or acrylics have a huge carbon footprint that take years to offset. Instead, you can swap these for more biodegradable options like organic cotton t-shirt, hemp, bamboo, jute, wool or silk. These fabrics have a more natural composition and are kinder to the planet. 

Utility vs Fancy - Choose consciously

The best way to practise sustainability is to be mindful. Next time you feel like hitting the shops, dive deeper into why exactly your want of retail therapy arises. Buy something only if you can commit to it for the long term, something that has a higher utility than a one time purchase - because hey, we all own washing machines!

Familiarise yourself with the latest happenings

Detox your feed, follow thought leaders that champion sustainability, sign online petitions, learn the lingo. It’s important to get acquainted with the latest trends so you can get inspired to do the same. Just recently, the official definition for “greenwashing” was added to the Merriam-Webster dictionary and that asserts the huge momentum carried by the sustainability industry globally. Educating yourself inspires conversations, and that creates awareness!

Buy Local

Probably one of the most important swaps you can make is investing in the local economy. It’s completely valid to get tempted by clothes that get shipped from across continents, but buying local fashion is the easiest way you can ensure a lower carbon footprint, and also contribute towards fair wages and ethical working conditions. Additionally, homegrown brands (like One Less) are usually super transparent about their production practices, so you can trace exactly where your clothes came from. 

Find your everyday sustainable essentials on One Less

So now that you are one step closer to cultivating a sustainable mindset, let us guide you to a more sustainable wardrobe. 

At One Less, sustainable development is at the core of what we do. Our fabrics are locally sourced, and we use chemical free dyes to ensure longevity and sustainability. Granting fair wages, safe working conditions and promoting social dialogue for our workers, we make sure that our clothes don't cost the planet or the people who make them. Committed to minimising our carbon footprint as much as possible, we only work with fabrics that are kind to the planet. Using a variety of natural eco-friendly fabrics such as GOTS certified organic cotton clothes and bamboo, our materials are sustainably produced and sourced within India. 

With that said, one of the best places to shop is always your closet. 

So if you’ve made it to the end of this blog, congratulations! You’re ready to rethink sustainable fashion and we are proud of you. 

See you next time 🤍  

Shubhi Rawat